Search engine optimization is an ever-changing field where Google changes its search algorithms almost every day, and only inform us when they do a broad spectrum algorithm change or introducing new ranking factors, etc.
So, for online entrepreneurs, small business owners or fresher SEO experts, there is a need to stay updated with the latest SEO techniques for better site optimization.
Today we're showing some of the new searching engine ranking techniques you should follow in 2019-2020
There are two types of SEO: off-page & on-page. In this article, we’ll discuss techniques related to both types.
Techniques of On-page SEO:
On-page SEO – On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Title tag Optimization
The title tag is an HTML tag that exists in the head section of each webpage. It provides a context as to what the topical subject matter is of the respective page it is on.
The title tag is featured prominently in the search engine results pages as well as in the browser window.
Other than those two places, it isn’t as visible as other web content on a given page.
URL tag optimization
The easier a URL is to read for humans, the better it is for search engines. Accessibility has always been a part of SEO, but never more so than today, when engines can leverage advanced user and usage data signals to determine what people are engaging with vs not.
Keywords in the URL help indicate to those who see your URL on social media, in an email, or as they hover on a link to click that they’re getting what they want. Thus using keywords in the URL is a good choice to optimize search.
Content tag Optimization
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content.
So what is good content? From an SEO perspective, all good content has two attributes.
Good content must supply a demand and must be link-able.
From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result, the content won’t drive traffic to the given website.
Meta Tag Optimization
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description — typically up to 160 characters long — in search results where they can highly influence user click-through rates. Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs.
A page’s meta description should intelligently employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.
Image Tag Optimization
Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low.
It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.
Here are some tips for Image optimization –
Video Tag Optimization
The presence of video itself affects the most important SEO ranking factor: content. … It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having a video on your site will boost page rank.
Header tag Optimization
Using your target keyword (the keyword for which you want your post to appear on Google’s first page, also known as Focus or main keyword) in Header tags will improve Search engine visibility for your target keyword. generally, you would see that most of the webmaster recommends using “Main keyword” in H1, H2, and H3 tags.
Use of H1 tags: The title of your post is an H1 tag. A post should have only one title tag as far as SEO is concerned. Using more than one H1 tag is not recommended.
Use of H2 tags: You can have more than one H2 tag in your post. However don’t use your keyword for all H2 headings, instead use the keyword in 1-2 H2 tags and try to have LSI keywords other H2 headings. The post should look natural.
Use of H3 tags: The usage guidelines are the same as mentioned above for H2 tags.
Use of H4, H5, and H6 tags: Rarely used. As far as I know no extra benefits of using keywords in such tags or headers.
Anchor text link Optimization
Anchor text is the visible portion of a link that is displayed within your browser.
As a general principle of SEO, it is one of the most important aspects of on-page and off-page optimization.
As with most aspects of SEO, there are many sides to this equation.
Search engines like Google use anchor text to help determine the relevancy and importance of a given website.
In the context of SEO, there are a number of different types of anchor text:
- Branded anchor text target
- Targeted anchor text
- Generic anchor text
- Plain URL anchor text
- Image anchors
Techniques of Off-Page SEO:
Directory submission is the process of submitting your websites to directory sites that classifies information and adds your link to the relevant category. Directory submission was widely practiced by SEOs because it was very effective to get a good page rank and a good position in the SERPs.
Local Directory means directory from the local area means from a particular country. Whereas Directory submission means do link building for your website by fillup the form on those directory websites and post your websites info on those websites.
Here is a list of directories that still have some value, this is share by SEJ.
Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose of submitting articles is to attract a large number of visitors (and links) to your website without incurring high costs.
Here are a few steps for article submission –
- Keep your best work.
- 1 article per directory.
- Add keyword text links to your author bio section.
- Don’t overdo it. Submit to quality directories.
- Submit to niche directories.
Profile creation sites
Profile Creation is an Off-Page SEO technique that helps you to get high-quality backlinks from high-authority sites. It is using relevant details to create your profile on Profile Creation Sites. Profile creation can be defined as an off-page SEO technique.
To create backlinks from high page rank profile sites just follow these steps.
- Select one by one site from the below profile creation websites list.
- Sign up by providing some details like your name, email
- ID, choose a username and your password.
- Very your account using the registered email-id
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
Since backlinks play an important role in SEO, as they help you to increase your site’s domain authority & traffic, building quality backlinks is very important and by using bookmarking sites, you are able to earn those links, thereby improving your site’s ranking on search engine result pages.
Some well-known social bookmarking sites:
- We Heart It
Forum submission is one of the most conventional, yet effective, ways to generate backlinks that are necessary for boosting blog traffic and page ranking. It falls under an Off-Page SEO where you build a relationship with other forum members and take an active part in the discussions and help them with useful information.
Most of the bloggers who start from scratch, get intimidated by the SEO tips and techniques required for the blog growth, but the reality is not as scary as it seems.
With little hard work and consistency, you can make your blog grow in no time. This is a gradual and steady process that needs constant learning and modification throughout your blogging journey.
Blog commenting in SEO is the process of posting comments on webpages with a backlink to your site. The process can be split into two groups.
This involves using a tool such as scrapebox which is an automation tool designed to post mass amounts of comments on a list of blogs that the user has scraped. Guest blogging:
Also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.
Guest blogging within Google’s guidelines is still good for SEO.
Publishing useful content on high quality, relevant websites can benefit your search engine rankings greatly, and ultimately bring more traffic to your site.
So, I’ve shared all the latest SEO ranking tips & techniques that you can use in 2019 to increase the ranking of your websites on SERPs.
There are some techniques which are considered as grey hat, please don’t overdo them or else Google may ban your site(s).