The world is growing digitally so is the human mind. With so much technology being available in the market, everyone is getting busy too.
Thus the idea of business from home i.e. E-commerce or electronic commerce.
In this article, we’ll take about some key features that make an ideal eCommerce website.
But what is Ecommerce?
Well, according to Wikipedia, “E-commerce is the activity of buying or selling of products on online services or over the Internet.
A good eCommerce website holds features like OTP login, chat systems, good transaction systems, mobile responsive design and dynamic in nature.
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.
To felicitate the worldwide growth of the market, along with other countries, even India is focusing on more of the electronic medium of business than any other form.
With the quick growth of the Internet, many companies are finding new and exciting ways to expand their business opportunities.
To emphasize the point that the effect of the Internet is so widely spread in today’s business communities, one online article I found stated that more than 100,000 companies have Internet addresses, and 20,000 companies have home pages on the Internet as of February 1999 (DataQuest, 1999).
These numbers have tripled since 1995, and this growth shows no signs of slowing down. To a misconception of many, e-commerce is not only for shopping purpose but it is the electronic exchange of business data between two or more organizations.
Statistically, we can even assume, e-commerce is one of the fastest-growing industries in the global economy.
Not all websites are best. To make a website a lot of hard work and ideas have to be put in it.
Some of the key features to be looked upon for an ideal e-commerce website:
Not always it feels like sitting in front of the desktop to surf and shop.
Make sure you make your website responsive with easy access from all the available devices.
Keep your mobile version clean, simple with clear links and call to action buttons check out, page navigation and ‘next’ buttons have enough space so fingers/thumbs can tap on them easily good mobile versions of your images, including images for retina display.
Good display & Marketing
“The first impression is the last impression“. Make sure you present a good display of the products that you are going to sell.
Give your customers the option to see the product in context or being used so they can relate to the experience of using your product include a gallery of images to show all features of the product.
Let customers see a larger version of the photograph either in a lightbox or zoom function.
Detailed product description
Proper images need a proper description. Include an FAQ’s section too to help alleviate any doubts about your products.
If it is a clothing and accessory brand, provide a detailed description of clothing size, texture, dimensions, weight, materials or fabric used for the product warranties and other features.
Have a separate section for easy contact and easy return policy
Make your policy easy to find write in easy to understand language, no legal or internal policy jargon don’t include hidden return costs, be explicit and clear about costs (if there are any) be clear about whether the return is for cash, exchange or credit.
Keep a section for easy chat service clearing doubts regarding purchase.